Friday, 19 October 2012

OUGD502 - Study Task 3 - Industrial Experience

What is Industrial experience?
Studio visits for Internships, tours and talks with designers and creatives. Visits to presses and printers are also examples of gaining industrial experience. 

Professionally networking in person can be much more effective than building up an online presence (using Behance, Pinterest, Tumblr, Cargo Collective websites etc) as this gives a face to the work. It adds a personality to who people will be working with. 


Having an identity with business cards, an online web portfolio or physical portfolio etc. give you an edge of confidence and shows that you have a level of professionalism.

Entering competitions and live briefs which are featured by companies such as D&AD, YCN and Talent house etc can give you great exposure and the responsibility of working with real clients and brief restrictions. 

By visiting lectures and talks, I don't believe that this is direct experience, it is more passive in a way that you get to see the lives of designers, how they work and their stories, however until you really work with them or talk on a deeper level then you are just experiencing a small fraction of the industry, and therefore not enough to give you experience in a situation. 

Local community briefs, freelance work and any collaborations within the college are also great ways to get industrial experience.



What can you learn from industrial experience?
Confidence in my work is the most important thing at this stage, getting feedback from a professional on my work can help me understand where I need to improve. New skills can be gained, as well as getting a sense of how designers work in a studio environment. How to handle learning from mistakes will be a big part of working in industry and therefore learning them now is important. 

Learning how to talk and communicate with other designers is key, if you are an idiot or rude but amazing at designing, no one will employ you.

At this stage I have no idea of whether I want prefer to work in a smaller studio or larger agency, I keep changing my mind with the more work I see, having industrial experience can help me focus.



What form/format could industrial experience take?
Work Placements and Internships
Talking to and visiting agencies in the field of illustration, graphics and advertising.
Visiting professionals talks and lectures. (important to talk one on one with them though
Visiting studios / printers
Freelance work
Participating in competition briefs

What areas of industry are you interested in?




Working with unorthodox people in a studio environment would be a great experience.

What are your concerns about industrial experience?

I am concerned mainly about being exploited as an intern or unpaid worker in the studio, I have worked very hard up to now with low wages and no money, I do not want this to keep happening when I step into the creative world. 


I hope that designers and studios see past the portfolio and recognise my drive and personality, I am concerned that I will not have a strong enough portfolio alone. 

Being creative enough to catch someones eye, this creative community of designers in America got together to ask Jessica Hische to give a talk and workshop at their studio. I think that this is the kind of steps that you have to take now in the industry in order to not stand out, but to prove you can think outside of the box. A lot of graduates are attempting to stand out from the crowd in order to get placements, I am concerned that this is happening so much that no one stand out anymore, therefore I hope to be clever and bold in an ingenious way, rather than having a better business card than everyone else.










Task 3
Use your findings to develop initial ideas about your own views, opinions, aims and ambitions in relation to industrial experience, internships and/or work placement opportunities.
Summarise your research in a set of 10 short but qualified statements that communicate your understanding, aims and ambitions relating to Industrial experience...

10 Statements

1. I have found that I am more focused on specific areas of design such as Identities, hand rendered type and the retail market. 

2. I would love to be part of every part of the large studio environment, working on concepts, research and final artwork. if the studio I work for is small then the experiences I will gain will be just as helpful to my career but I would like to get experience in both environments. 

3. Creating an identity and networking in order to get direct industrial experience is key to the progression from Level 05 to Level 06.

4. By looking at Level 06 work, and speaking to the Level 06 students I realise that placements are key to progression, the competition is fierce and jealousy can be rife. 

5. Live briefs are something I have always wanted to have when working on big university based and graded projects, I feel that it can help a client visualise your work in a commercial setting and shows you have a capability of work to real world restrictions. I am looking forward to starting the OUGD503 Responsive module. 

6. Ask all the questions now in Level 05 and you can feel more confident in Level 06 and onwards having gotten the answers

7. I would love to gain at least 3 placements over the 2013 "summer break", I am focused on getting those now so that I can prepare a portfolio. 

8. I would like to be a part of trade shows, events and networking social groups that will give me the ability to show people that I am employable and able to work on live projects. It is important to show your face, it gives a human side and personality to the "Employable Graduate". Studios are generally small and therefore designers need to know that they can be around you for long periods of time without personality clashes.  

9. Online networking and recognition can do wonders for employment.

10. I have learned from Aaron Draplin however that statement 9 can also be something that passes employers by, if I am passionate then people will see me.





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