The
Business activity - What do you do?
Branding
Promotion
Packaging
Publication
Interactive installation
Mission statement
The creative solutions that enables brands to grow and interact with there market and beyond.
Business objectives - What are you plans to achieve your sales target in the first 12 months?
Our plan is to expand small, local brands by designing event, exhibitions and installations in order to get known for entertaining, well executed and creative ideas.
What new products or services will you introduce in the following two years to grow your business?
What is your long term / 5 year goal?
The people in the business - How many people are employed?
Five
What are their roles
Work collectively on projects, in pairs or threes or as a whole group.
We each individually take care of the business side of things by doing the following.
Imogen - Specialising in Research and Art work with client communication and type and layout.
Tom - Specialising in web code and art work with client communication along with type and layout.
Mike - Researcher, Art worker and visual engineer.
Andrea - Proof reading and copywriting specialist, Imagery, visual engineer.
Greta - Visual engineering specialist, client communication and concept developer
What is the structure of your business?
Roles in the company?
Project manager - Senior designers with experience
Proof Reader - this role is important and can be done externally with specialist proof reading companies.
Coder - senior designers are best at this, coding for websites is very intricate
Researcher
Art worker - sometimes interns who are also responsible for idea generation
Visual Engineer
Legal and Finance advisors - external consultants unless there is someone with that experience that can consult from within.
Who does what? - how are the jobs split - who sees clients - one, two, all?/direction of the brief? - who does visuals/electrics/time planning
Project manager - Decision maker / pitch to client / time plan the brief
Project manager changes per brief - project manager lies with whoever's area of expertise it is
Researcher - Person who goes and researches brief / finds clients
Art worker - Person who puts design together
Visual Engineer - Produces prototypes and pitch presentations
Proof Reader - Reads through copy and presentations
Coder - Codes website
How do we do it? - the process of providing service
Employee goes and finds briefs and clients,
Come together as a team and our briefed by person,
Brainstorm ideas,
Project Manager directs person to research and others to sketch up imagery for certain ideas,
Come back together - develop further and focus on one idea - concept development,
Create final concept, imagery and presentation,
Project manager pitches to client,
Generate chosen outcomes and contact appropriate resources.
Is it Limited Company or partnership, social enterprise, cooperative or are you a sole trader?
Limited Liability Company (LLP) - We start off with equal shares and amount of money put into the company.
ResourcesProducts or services - Describe the range of goods/services you are selling
Branding - 20%
Promotion - 20%
Packaging - 20%
Publication - 20%
Interactive installation - 20%
Name 3 competitors and give evidence of their prices
I emailed the following to several studios to investigate pricing jobs.
Customers
What evidence do you have that anyone will buy your product / service?
Who are these people?
Where are they?
How many are there of them?
Why would they buy from you rather than anyone else? - SWOT analysis
How much will the average customer spend with you?
How often will they spend that amount with you?
This could be set up on an quarterly based job turn around whereby the client spends with us in a contract 4 times a year. Alternatively we can mail shot companies 4 times a year to remind them of the great work we have done for them etc.
Will your sales fluctuate due to external forces ( e.g. seasons or cultural / sporting events)
It is well known in the print industry that the 3 months up to December is the busiest period due to Christmas Print based promotions. I received this information whilst visiting Evolution Print in Sheffield. I believe this will be our only major fluctuation in income. Studio bills will also rise in winter due to extra heating and possibly lighting.
How will you promote your business?
How will you advertise your products / services?
What other marketing methods would be effective for you?
Total set up costs
Legal costs
Resources
How much Capital expenditure in the first year?
How much will you spend on materials and goods for sale for the first 6 months ( Direct Costs)
How much will be spent on bills and overheads for the first 6 months (Indirect costs)
Marketing
We will handle our own marketing simply because we know our own company and how we want to be seen by potential clients.
Cost of promoting your business for the first year
How will you finance the business start up?
How will you monitor your progress
Financial control
Snask tell us that having someone with a good account managing skills is essential to keeping your way of life flowing happily.
We must employ an accountant to help us keep track of money, tax and legalities.
A list of a few of these businesses local to Leeds:
www.sagars.co.uk/services/2/business-help/63/
http://www.armstrongwatson.co.uk/
http://pwc.blogs.com/north/
I have struggled to find accountants with skills and focus in the arts industry which I feel could help the business to grow.
What systems will you use to monitor finances?
Spreadsheets initially and then moving on to aplying an accountant, keeping all receipts of every transaction.
What methods will you use to monitor your position in the market?
Monitoring of blogs and monitoring the circles in which our work is distributed.
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