Client: Garlic Jim’s
Designer/Studio: http://www.hornallanderson.com
Sector: Tertiary (Health)
Services of the work: Communication Design for Gluten Free Product
How well has the work done this?: The simple use of large type communicates the content of no gluten, the clear cellophane wrapping helps show the pizza in its uncooked form allowing the consumer to realise that gluten free is not taste free. I believe that the packaging would fit very well alongside standard pizzas on the shelves in supermarkets.
Client: Construction Technologies Australia (CTA)
Designer/Studio: http://www.wardesign.com.au
Sector: Secondary, Construction
Services of the work: Applied graphics and Information Design
How well has the work done this?: The overall look of cement powder is retained by keeping the basic bag shape and construction. The design is aesthetically appealing and the information regarding different uses for the different grades of he cement is well delivered and easy to decipher.
Client: Knuthenlund Estate
Designer/Studio: http://www.envisiondesign.dk
Sector: Primary (farming), Secondary (production) and Tertiary (trading)
Services of the work: Identity
How well has the work done this?: The creation of a high end artisan brand within the farming industry is delivered through the packaging but also the concept of using animals on the packaging. This work was created primarily for the Danish marketplace however the work could easily be recognised in Harvey Nocols, John Lewis or other retail establishments in the U.K.
Client: Izola
Designer/Studio: http://www.aestheticmovement.com
Sector: Tertiary (Health)
Services of the work: Creative Direction
"Izola is a collection of carefully curated objects — ranging from barware to candles to shower curtains — that are at once whimsical and masculine. Aesthetic Movement provided logo design and branding, packaging design, product design and development, sourcing and manufacturing services, copywriting, and overall creative direction to help create a brand inspired by the utilitarian ideal of making things that are “built to last.”
How well has the work done this?: The focus of the brand is creating curated objects and making them masculine, the use of raw un finished card and simple earthy tones allows this to be communicated. The overall designs can be however argued over for being too simplistic and not up to the potential.
Client: Aiaiai
Designer/Studio: http://www.aiaiai.dk
Sector: Tertiary
Services of the work: Product Design
How well has the work done this?: This laptop stand has been produced to help make the workplace as ergonomic and practical as possible, the impact on the earth has also been considered by making the product the actual packaging itself. In my opinion this is a very clever piece of product design that uses graphics as a way of communicating the uses of the stand.
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