Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying
What skills / interests you have and how they relate to the needs of your client group?
What skills are needed and what skills do you want to develop?
What are your professional/creative aims and how do they relate to the needs of the client group?
It is essential that you make references to the ʻ4 Psʼ from the PPP2 Presentation.
This is an exercise in applying that theory – it is not appropriate to write about the theory itself.
Demonstrate your understanding of it by actually using it.
List
Primary
Secondary
Tertiary
Government & political parties // Hobby information // Construction // Retail // Travel Insurance and Travel general // Televised news // Estate Agents // Education General // Pharmaceuticals // Tourism // Healthcare // Waste care // Utilities // Banking // Insurance general // Food and drink packaging and branding // Clothing // Hygiene products
What skills / interests you have and how they relate to the needs of your client group?
What skills are needed and what skills do you want to develop?
What are your professional/creative aims and how do they relate to the needs of the client group?
What are your professional/creative aims and how do they relate to the needs of the client group?
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