1.
SWOT analysis
Strengths: Impact, Colour, Tactile
Weaknesses: Overcrowding means no focus on type, Large,
Opportunity: Lots of different things can be sent within the unit.
Threat: Large, costly to send, has the instant aesthetic of "the old and tatty"
Weaknesses: Overcrowding means no focus on type, Large,
Opportunity: Lots of different things can be sent within the unit.
Threat: Large, costly to send, has the instant aesthetic of "the old and tatty"
http://oblong.net.au/folio/super-scoop-sundae/
SWOT analysis
Strengths: Impact, Colour, Tactile, Display Piece
Weaknesses: One use
Weaknesses: One use
Opportunity: Great online exposure from a piece of printed material, customised interaction.
Threat: Costly letterpress technique
3.
http://www.thedieline.com/blog/2011/3/29/self-promotion-fresh-color-coffee-screen-printed.html
SWOT analysis
Strengths: Possibility of customising the contents of each, cheap screen printing, Designers love coffee therefore an understanding of the client is shown.
Weaknesses: No obvious strength other than type
Opportunity: Interactive
Threat: High postal costs
4. 
http://www.thedieline.com/blog/2012/12/19/the-original-winter-warmer.html
SWOT analysis
Strengths: An interactive and culinary gift,
Weaknesses: costly to send and produce
Opportunity: customised for each client, strengthens client relations.
Threat: breakage, alienates clients that do not drink.
5.
SWOT analysis
Strengths: Humor, Interactive, Thought provoking
Weaknesses: Large to ship.
Opportunity: Send to smaller businesses to say that is boom or bust time.
Threat: Hand rendered type not appealing to everyone
6.
Strengths: Cheap to produce, easy to package and ship, Useful for clients.
Weaknesses: easily replaced, easily damaged.
Opportunity: sending to clients to make them aware of print ready sizes
Threat: Has been done several times by others, easily replicated.
7.
SWOT analysis
Strengths: Memorable, uses age old technology, tactile.
Weaknesses: expense, needs a specialist to produce.
Opportunity: Could be taken across a range of products.
Threat: many could tear or break, one use piece of design.
8.
SWOT analysis
Strengths: Useful, flat packed,
Weaknesses: Could miss out something crucial to a studio, it is subjective.
Opportunity: Once used the brand stays in a place of business and acts as a constant reminder.
Threat: Sharp objects, not many pieces included for studios with a busy schedule.
9.
SWOT analysis
Strengths: Utilises a play on words making it clever and rememberable.
Weaknesses: A poster which can be easily discarded
Opportunity: Can be used as many individual images or as a collective of images.
Threat: Cumbersome to ship, expensive colour digital print to achieve high quality.
10.
SWOT analysis
Strengths: Engaging, colourful and useful, cheap to ship and package.
Weaknesses: Specific target audience for letter pressing, can be damaged by use.
Opportunity: placed in the correct places with discretion, it could reach a target client without them knowing, for example placing them at a bar or at a designer focused cafe.
Threat: Discardable, easily torn.
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