What opportunities for your own practice have revealed themselves to you as a result of this research, analysis and evaluation?
1. Stranger and Stranger
Bio
Stranger & Stranger is a packaging design and branding company specialising in alcoholic drinks. Since 1994 we have named, researched and registered wines and spirits brands worldwide.
We've created bespoke and innovative bottle shapes, labels, closures and all secondary packaging. We've created marketing support material and environmental dressing. We've supervised production to the highest standards. We've won a pile of awards along the way but most importantly we've helped sell a billion bottles of beer, wine and spirits in one of the world’s most competitive markets.
Address
LONDON
Stranger & Stranger Ltd.,
53 Kingsway Place
London EC1R 0LU
+44 (0)203 435 8330
53 Kingsway Place
London EC1R 0LU
+44 (0)203 435 8330
NEW YORK
Stranger & Stranger Inc.,
42 Greene Street, 5th Floor
New York, NY 10013
+1 (212) 625 2441
Stranger & Stranger Inc.,
42 Greene Street, 5th Floor
New York, NY 10013
+1 (212) 625 2441
Contact Details
london@strangerandstranger.com
Strengths
- Multi National company means that there is work and exposure in 2 countries.
- They are following several other company blogs and Facebook pages to keep in the loop with what others are producing and what freelancers they can use.
- Uses freelancers and agencies to help promote and sell the work which gives them a large network.
- S&S have won numerous awards across the packaging and design networks.
- Continuous updating of blogs and Facebook pages allow clients to be kept in the know and aware of S&S's existence.
- Has been in operation since 1994 so has years of experience.
Weaknesses
- High budget work attracts high end clients and therefore only taps into the wealthy consumer market.
- Operating in a high end sector with many design firms catering for the low end share of the market.
- The target audience specs of an older male is always present in their briefs, meaning they may find designing for a younger audience more of a unnecessary challenge.
2. D-Lab
Bio
D-lab is a graphic design studio. We provide creative potential, develop concepts, pay attention to important details and demonstrate that graphic ideas presented in advance of a new business adventure make all the difference to success.
D-lab was established in 2003 by lead designers Daniel Mazer and Henrique Borges. D-lab mainly focuses on projects such as brand identity, graphic-editorials, fashion as well as packages, promo products, sign communication and brochures.
Our creative team designs graphic solutions and develops esthetical concepts in alignment with the evolution and growth of brands. D-lab also partners with illustrators, photographers, web designers, fashion designers and architects should there be a need to do so.
Address
Rua Rio de Janeiro
1271
80610-020
Curitiba
PR
Brasil
Contact Details
+55 41 3333-3437
Strengths
- Operates with companies that are in several different industries therefore can draw projects from many different areas such as food, drink, retail, clothing etc.
- D-Lab have their website in Brazilian, Portuguese and English language variations.
- Bold colours are constantly used to help their clients products stand out.
- Their blog is varied, meaning potential clients can see that D-Lab are taking interest in many different topics and fields of business.
Weaknesses
- No examples of printed branding, it seems commonplace for agencies to show their clients examples of how they will be contacted in paper format as well as digitally.
- Many images do not appear on the website.
- Website s not as user friendly as competitors websites.
- The about information on the English portion of the website. is tricky to find and not obviously located.
- Their website is based on a blog template, making it not as user friendly as other websites.
2. Brandever
Bio
Bright. Perceptive. Unconventional. Passionate.
The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client.
Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.Laurie Millotte champions our Graphic Design and Art Direction endeavours. Originally from France, Laurie studied at the highly regarded École Estienne Design School in Paris. Laurie has a passion for typography, and for highly effective design. She has a slew of international packaging design awards to her name.
The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client.
Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.Laurie Millotte champions our Graphic Design and Art Direction endeavours. Originally from France, Laurie studied at the highly regarded École Estienne Design School in Paris. Laurie has a passion for typography, and for highly effective design. She has a slew of international packaging design awards to her name.
We create brands that sell. And in the process we often turn companies around.
We revitalize existing brands. And bring new brands to life.
We do the unexpected. We break patterns. The result: brands that are sought out. Brands that defy categories. Brands that lead.
We are defined more by our results than by what we do. We don’t have a standard list of deliverables for our clients. Yes, we do branding, marketing, naming, label design, package design, collateral, web sites, events. But our impact goes beyond any one of these. Simply put, we will do whatever it takes to get your brand noticed.
We will challenge you. We will push you out of your comfort zone. But work with us and we will also take your brand to a place where it will stand out. Where it will be talked about, and purchased.
We revitalize existing brands. And bring new brands to life.
We do the unexpected. We break patterns. The result: brands that are sought out. Brands that defy categories. Brands that lead.
We are defined more by our results than by what we do. We don’t have a standard list of deliverables for our clients. Yes, we do branding, marketing, naming, label design, package design, collateral, web sites, events. But our impact goes beyond any one of these. Simply put, we will do whatever it takes to get your brand noticed.
We will challenge you. We will push you out of your comfort zone. But work with us and we will also take your brand to a place where it will stand out. Where it will be talked about, and purchased.
Address
2036 West 41st Avenue
Vancouver, BC
V6M 1Y8
V6M 1Y8
Contact Details
(001) 604 269 2326 or 1 866 BRANDEV
SKYPE: Brandever
Strengths
- The company has a news section to keep potential and existing clients in the loop.
- As seen in the image above, the company has had recognition via awards and museum exhibits.
- Using several avenues of design such as illustration and 3D modelling the company can produced varied outcomes.
Weaknesses
- The product photography is proffesional but does not show the design in its best way, they use crazy angles and macro shots to highlight areas of the design, but fail to place the work in context.
- The website has a lot of body copy which is not easy to get straight to.
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